Don't Throw the Baby Out With the Bath Water! Integrating Relational and the 4P's Concept of Marketing

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Title Don't Throw the Baby Out With the Bath Water! Integrating Relational and the 4P's Concept of Marketing
Author Lye, Ashley Roland
Editor Prof Friedhelm Bliemel, Dr Andreas Eggert, Dr Georg Fassott
Year Published 2002
Publisher N/A
Peer Reviewed Yes
Published Yes
Publication Title ICRM 2002 Proceedings
Faculty Graduate School of Management
Publication Type Conference Publications (Full Written Paper - Refereed)

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