Exploring the retail makeover typology

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Title Exploring the retail makeover typology
Author Rosenberger III, Philip J.; Merrilees, Bill
Publication Title ANZMAC 2002 Conference Proceedings
Editor Robyn N Shaw, Stewart Adams, Heath McDonald
Year Published 2002
Place of publication Victoria
Publisher ANZMAC
Abstract This paper presents the Retail Makeover Typology (RMT) under the New Retail Concept Development (NRCD) umbrella. First, the roles of retail Makeovers are discussed. Next, the four types and four dimensions of the multilevel RMT are presented, and are illustrated with 'real world' examples. Research propositions to guide future research conclude the paper.
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2002/index.htm
Copyright Statement Copyright remains with the authors 2002. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
ISBN 0 7300 2564 4
Conference name ANZMAC 2002
Location Melbourne
Date From 2002-12-02
Date To 2002-12-04
URI http://hdl.handle.net/10072/1558
Date Accessioned 2003-04-11
Language en_US
Research Centre Griffith Institute For Tourism
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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