Exploring the retail makeover typology
| File | Size | Format | |
|---|---|---|---|
| 20995_1.pdf | 155Kb | Adobe PDF | View |
| Title | Exploring the retail makeover typology |
|---|---|
| Author | III, Philip J. Rosenberger; Merrilees, Bill |
| Publication Title | ANZMAC 2002 Conference Proceedings |
| Editor | Robyn N Shaw, Stewart Adams, Heath McDonald |
| Year Published | 2002 |
| Place of publication | Victoria |
| Publisher | ANZMAC |
| Abstract | This paper presents the Retail Makeover Typology (RMT) under the New Retail Concept Development (NRCD) umbrella. First, the roles of retail Makeovers are discussed. Next, the four types and four dimensions of the multilevel RMT are presented, and are illustrated with 'real world' examples. Research propositions to guide future research conclude the paper. |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://smib.vuw.ac.nz:8081/WWW/ANZMAC2002/index.htm |
| Copyright Statement | Copyright remains with the authors 2002. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors. |
| ISBN | 0 7300 2564 4 |
| Conference name | ANZMAC 2002 |
| Location | Melbourne |
| Date From | 2002-12-02 |
| Date To | 2002-12-04 |
| URI | http://hdl.handle.net/10072/1558 |
| Date Accessioned | 2003-04-11 |
| Date Available | 2009-01-23T05:39:35Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Subject | PRE2009-Marketing and Market Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
| Publication Type Code | e1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/1558
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