Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions
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Author(s)
Sparks, Beverley
Griffith University Author(s)
Year published
2007
Metadata
Show full item recordAbstract
A large cross-sectional survey was undertaken within Australia to investigate potential wine tourists' intentions to take a wine-based vacation. Three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses. Structural equation modelling was employed to test a model, based on Theory of Planned Behaviour, predicting tourist intentions. In particular, perceived control, together with past attitude predicted intentions to take a vacation to a wine region. Wine/food involvement, normative influences and three wine expectancy-value (attitudinal) dimensions also contribute ...
View more >A large cross-sectional survey was undertaken within Australia to investigate potential wine tourists' intentions to take a wine-based vacation. Three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses. Structural equation modelling was employed to test a model, based on Theory of Planned Behaviour, predicting tourist intentions. In particular, perceived control, together with past attitude predicted intentions to take a vacation to a wine region. Wine/food involvement, normative influences and three wine expectancy-value (attitudinal) dimensions also contribute to intention to take a vacation to a wine region. The findings have implications for predicting and promoting future wine tourism.
View less >
View more >A large cross-sectional survey was undertaken within Australia to investigate potential wine tourists' intentions to take a wine-based vacation. Three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses. Structural equation modelling was employed to test a model, based on Theory of Planned Behaviour, predicting tourist intentions. In particular, perceived control, together with past attitude predicted intentions to take a vacation to a wine region. Wine/food involvement, normative influences and three wine expectancy-value (attitudinal) dimensions also contribute to intention to take a vacation to a wine region. The findings have implications for predicting and promoting future wine tourism.
View less >
Journal Title
Tourism Management
Volume
28
Copyright Statement
© 2007 Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Subject
Commercial services
Marketing
Tourism