Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions

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Title Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions
Author Sparks, Beverley
Journal Name Tourism Management
Editor Professor Chris Ryan
Year Published 2007
Place of publication United Kingdom
Publisher Pergamon
Abstract A large cross-sectional survey was undertaken within Australia to investigate potential wine tourists' intentions to take a wine-based vacation. Three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses. Structural equation modelling was employed to test a model, based on Theory of Planned Behaviour, predicting tourist intentions. In particular, perceived control, together with past attitude predicted intentions to take a vacation to a wine region. Wine/food involvement, normative influences and three wine expectancy-value (attitudinal) dimensions also contribute to intention to take a vacation to a wine region. The findings have implications for predicting and promoting future wine tourism.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.elsevier.com/wps/find/journaldescription.cws_home/30472/description#description
Copyright Statement Copyright 2007Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Volume 28
Page from 1180
Page to 1192
ISSN 0261-5177
Date Accessioned 2007-09-17
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Tourist Behaviour
URI http://hdl.handle.net/10072/15841
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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