The Effectiveness of Print Advertising Stimuli in Evoking Elaborate Consumption Visions for Potential Travelers

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Title The Effectiveness of Print Advertising Stimuli in Evoking Elaborate Consumption Visions for Potential Travelers
Author Walters, Gabrielle Anne; Sparks, Beverley; Herington, Carmel Ann
Editor Rick Perdue
Year Published 2007
Publisher Sage Publications, Inc.
Citation Journal of Travel Research, Vol. 46(1), pp. 24-34
Peer Reviewed Yes
Published Yes
Publisher URI http://www.sagepub.com/
Copyright Statement Copyright 2007 SAGE Publications. This is the author-manuscript version of the paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal link for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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