An examination of brand value, satisfaction, attitudes and intentions in the context of service brands.
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| Title | An examination of brand value, satisfaction, attitudes and intentions in the context of service brands. |
|---|---|
| Author | Grace, Debra Ann; O'Cass, Aron |
| Editor | Robyn N Shaw, Stewart Adam, Heath McDonald |
| Year Published | 2002 |
| Publisher | AMZMAC 2002 |
| Peer Reviewed | Yes |
| Published | Yes |
| Publication Title | Proceedings of the Australian and New Zealand Marketing Academy Conference |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/1602
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