An examination of brand value, satisfaction, attitudes and intentions in the context of service brands.

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Title An examination of brand value, satisfaction, attitudes and intentions in the context of service brands.
Author Grace, Debra Ann; O'Cass, Aron
Editor Robyn N Shaw, Stewart Adam, Heath McDonald
Year Published 2002
Publisher AMZMAC 2002
Peer Reviewed Yes
Published Yes
Publication Title Proceedings of the Australian and New Zealand Marketing Academy Conference
Research Centre Griffith Institute For Tourism
Publication Type Conference Publications (Full Written Paper - Refereed)

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