An examination of brand value, satisfaction, attitudes and intentions in the context of service brands.

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Title An examination of brand value, satisfaction, attitudes and intentions in the context of service brands.
Author Grace, Debra Ann; O'Cass, Aron
Editor Robyn N Shaw, Stewart Adam, Heath McDonald
Year Published 2002
Place of publication Melbourne
Publisher AMZMAC 2002
Peer Reviewed Yes
Published Yes
ISBN 0 7300 2562 4
Publication Title Proceedings of the Australian and New Zealand Marketing Academy Conference
Conference name ANZMAC 2002 Conference
Location Melbourne
Date From 2002-12-02
Date To 2002-12-04
URI http://hdl.handle.net/10072/1602
Date Accessioned 2003-04-03
Date Available 2007-03-10T05:21:22Z
Language en_AU
Research Centre Griffith Institute For Tourism
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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