An examination of brand value, satisfaction, attitudes and intentions in the context of service brands.
There are no files associated with this record.
| Title | An examination of brand value, satisfaction, attitudes and intentions in the context of service brands. |
|---|---|
| Author | Grace, Debra Ann; O'Cass, Aron |
| Editor | Robyn N Shaw, Stewart Adam, Heath McDonald |
| Year Published | 2002 |
| Place of publication | Melbourne |
| Publisher | AMZMAC 2002 |
| Peer Reviewed | Yes |
| Published | Yes |
| ISBN | 0 7300 2562 4 |
| Publication Title | Proceedings of the Australian and New Zealand Marketing Academy Conference |
| Conference name | ANZMAC 2002 Conference |
| Location | Melbourne |
| Date From | 2002-12-02 |
| Date To | 2002-12-04 |
| URI | http://hdl.handle.net/10072/1602 |
| Date Accessioned | 2003-04-03 |
| Date Available | 2007-03-10T05:21:22Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Subject | Marketing and Market Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
| Publication Type Code | e1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/1602
Griffith University copyright notice
Copyright in individual works within the repository belongs to their authors or publishers. You may make a print or digital copy of a work for your personal non-commercial use. All other rights are reserved, except for fair dealings or other user rights granted by the copyright laws of your country.
Footer information
Back to top