Voter choice: a study of decision confidence and satisfaction
| File | Size | Format | |
|---|---|---|---|
| 20175_1.pdf | 196Kb | Adobe PDF | View |
| Title | Voter choice: a study of decision confidence and satisfaction |
|---|---|
| Author | O'Cass, Aron; Grace, Debra Ann; Nataraajan, Rajan |
| Publication Title | Proceedings of the Australian and New Zealand Marketing Academy Conference |
| Editor | Robyn N Shaw, Stewart Adam, Heath McDonald |
| Year Published | 2002 |
| Place of publication | Melbourne |
| Publisher | ANZMAC 2002 |
| Abstract | Understanding the dynamics of voter behaviour has been an area of interest to consumer researchers and marketers for sometime. This study focuses on specific issues related to voter behaviour via a study of voters in an Australia State election. Data were gathered from 159 voters using a survey administered using a drop off and pick-up. The results indicate that voter concern and involvement play a significant role in voter confidence and their desire to keep up to date during elections. |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.anzmac.org/ |
| Alternative URI | http://smib.vuw.ac.nz:8081/WWW/ANZMAC2002/index.htm |
| Copyright Statement | Copyright remains with the authors 2002. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors. |
| ISBN | 0 7300 2562 4 |
| Conference name | ANZMAC 2002 Conference |
| Location | Melbourne |
| Date From | 2002-12-02 |
| Date To | 2002-12-04 |
| URI | http://hdl.handle.net/10072/1603 |
| Date Accessioned | 2003-04-03 |
| Date Available | 2009-11-12T07:24:08Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Subject | PRE2009-Marketing and Market Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
| Publication Type Code | e1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/1603
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