Voter choice: a study of decision confidence and satisfaction

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Title Voter choice: a study of decision confidence and satisfaction
Author O'Cass, Aron; Grace, Debra Ann; Nataraajan, Rajan
Publication Title Proceedings of the Australian and New Zealand Marketing Academy Conference
Editor Robyn N Shaw, Stewart Adam, Heath McDonald
Year Published 2002
Place of publication Melbourne
Publisher ANZMAC 2002
Abstract Understanding the dynamics of voter behaviour has been an area of interest to consumer researchers and marketers for sometime. This study focuses on specific issues related to voter behaviour via a study of voters in an Australia State election. Data were gathered from 159 voters using a survey administered using a drop off and pick-up. The results indicate that voter concern and involvement play a significant role in voter confidence and their desire to keep up to date during elections.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright remains with the authors 2002. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
ISBN 0 7300 2562 4
Conference name ANZMAC 2002 Conference
Location Melbourne
Date From 2002-12-02
Date To 2002-12-04
Date Accessioned 2003-04-03
Language en_AU
Research Centre Griffith Institute For Tourism
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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