Power and control in the franchise network: an investigation of ex-franchisees and brand piracy

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Title Power and control in the franchise network: an investigation of ex-franchisees and brand piracy
Author Frazer, Lorelle; Merrilees, Bill; Wright, Owen
Editor Laura Hemming
Year Published 2007
Publisher Westburn Publishers Ltd
Citation Journal of Marketing Management, Vol. 23(9-10), pp. 1037-1054
Peer Reviewed Yes
Published Yes
Publisher URI http://www.westburnpublishers.com/journals/journal-of-marketing-management.aspx
Copyright Statement Copyright 2007 Westburn Publishers. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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