Exploring Product Placement in Video Games: An Investigation of Recall Effects

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Title Exploring Product Placement in Video Games: An Investigation of Recall Effects
Author Kuhn, Kerri Louise; Pope, Nigel Kenneth; Voges, Kevin E.
Publication Title ANZMAC 2007 Conference Proceedings
Editor Dr Maree Thyne, Dr Kenneth R. Deans, Assoc Prof Juergen Gnoth
Year Published 2007
Publisher University of Otago
Peer Reviewed Yes
Published Yes
Publisher URI http://www.sobmedia.commerce.otago.ac.nz/
Alternative URI http://www.anzmac.org/
Copyright Statement Copyright remains with the authors 2007. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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