A multiple Case of Franchised Co-branding

There are no files associated with this record.

Title A multiple Case of Franchised Co-branding
Author Wright, Owen; Frazer, Lorelle
Editor Richard Varey
Year Published 2007
Publisher Waikato Management School, Waikato University
Citation Australasian Marketing Journal, Vol. 15(2), pp. 68-80
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

Full Record

Griffith University copyright notice