Mature franchise systems use multiple unit franchising to leverage learning economies and sustain systemwide growth

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Title Mature franchise systems use multiple unit franchising to leverage learning economies and sustain systemwide growth
Author Weaven, Scott Keith W; Frazer, Lorelle
Editor Ian Phau
Year Published 2007
Publisher Emerald Group Publishing Ltd
Citation Asia Pacific Journal of Marketing and Logistics, Vol. 19(2), pp. 107-126
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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