Mature franchise systems use multiple unit franchising to leverage learning economies and sustain systemwide growth

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Title Mature franchise systems use multiple unit franchising to leverage learning economies and sustain systemwide growth
Author Weaven, Scott Keith W; Frazer, Lorelle
Journal Name Asia Pacific Journal of Marketing and Logistics
Editor Ian Phau
Year Published 2007
Place of publication United Kingdom
Publisher Emerald Group Publishing Ltd
Abstract This paper aims to extend current understanding of organisational choice theory through examining to what extent firm-level factors influence the growth of franchisee-owned mini-chains within Australian franchise systems. In particular, this study examines how the age of system, corporatisation of management processes, plurality of distribution, levels of intra-firm conflict and franchise system complexity influence multiple unit franchising adoption.
Peer Reviewed Yes
Published Yes
Volume 19
Issue Number 2
Page from 107
Page to 126
ISSN 1355-5855
Date Accessioned 2007-06-14
Date Available 2008-02-14T23:12:45Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/17002
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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