Mature franchise systems use multiple unit franchising to leverage learning economies and sustain systemwide growth
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| Title | Mature franchise systems use multiple unit franchising to leverage learning economies and sustain systemwide growth |
|---|---|
| Author | Weaven, Scott Keith W; Frazer, Lorelle |
| Journal Name | Asia Pacific Journal of Marketing and Logistics |
| Editor | Ian Phau |
| Year Published | 2007 |
| Place of publication | United Kingdom |
| Publisher | Emerald Group Publishing Ltd |
| Abstract | This paper aims to extend current understanding of organisational choice theory through examining to what extent firm-level factors influence the growth of franchisee-owned mini-chains within Australian franchise systems. In particular, this study examines how the age of system, corporatisation of management processes, plurality of distribution, levels of intra-firm conflict and franchise system complexity influence multiple unit franchising adoption. |
| Peer Reviewed | Yes |
| Published | Yes |
| Volume | 19 |
| Issue Number | 2 |
| Page from | 107 |
| Page to | 126 |
| ISSN | 1355-5855 |
| Date Accessioned | 2007-06-14 |
| Date Available | 2008-02-14T23:12:45Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing and Market Research |
| URI | http://hdl.handle.net/10072/17002 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/17002
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