McCafe: The McDonald's Co-branding Experience

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Title McCafe: The McDonald's Co-branding Experience
Author Wright, Owen; Frazer, Lorelle; Merrilees, Bill
Editor Brenda Rouse
Year Published 2007
Publisher Palgrave Macmillan Ltd
Citation The Journal of Brand Management, Vol. 14(6), pp. 442-457
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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