Franchisors Do Their Homework Before Entering International Markets: Experiences from the Australian Franchising Sector

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Title Franchisors Do Their Homework Before Entering International Markets: Experiences from the Australian Franchising Sector
Author Frazer, Lorelle; Merrilees, Bill; Bodey, Kelli Lee
Editor Dianne H.B. Welsh
Year Published 2007
Publisher Springer Science
Citation International Entrepreneurship and Management Journal, Vol. 3(4), pp. 437-452
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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