Feedback effects in brand extensions: Evidence from India
| File | Size | Format | |
|---|---|---|---|
| ADwivedi_1.pdf | 140Kb | Adobe PDF | View |
| Title | Feedback effects in brand extensions: Evidence from India |
|---|---|
| Author | Dwivedi, Abhishek; Sweeney, Arthur; Merrilees, Bill |
| Publication Title | ANZMAC 2007 Conference Proceedings |
| Editor | Ken Deans |
| Year Published | 2007 |
| Publisher | University of Otago |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.anzmac.org/ |
| Alternative URI | http://conferences.anzmac.org/ANZMAC2007/index.html |
| Copyright Statement | Copyright remains with the authors 2007. The attached file is reproduced here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors. |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/17101
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