Feedback effects in brand extensions: Evidence from India

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Title Feedback effects in brand extensions: Evidence from India
Author Dwivedi, Abhishek; Sweeney, Arthur; Merrilees, Bill
Publication Title ANZMAC 2007 Conference Proceedings
Editor Ken Deans
Year Published 2007
Publisher University of Otago
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/
Alternative URI http://conferences.anzmac.org/ANZMAC2007/index.html
Copyright Statement Copyright remains with the authors 2007. The attached file is reproduced here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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