Stated economic and social motivations of farm tourism operators

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Title Stated economic and social motivations of farm tourism operators
Author Ollenburg, Claudia; Buckley, Ralf
Journal Name Journal of Travel Research
Year Published 2007
Place of publication London, UK
Publisher Sage Publications Ltd
Abstract Farm tourism enterprises combine the commercial constraints of regional tourism, the nonfinancial features of family businesses, and the inheritance issues of family farms. They have theoretical significance in regional tourism geography and economics, family tourism business dynamics, and rural diversification. We examined motivations of farm tourism operators throughout Australia using both qualitative and quantitative methods. In contrast to Europe and the United States, social motivations are marginally more important overall than economic motivations. For most operators, however, both are important; and different motivations are dominant for different types of farm landholders and at different stages in farm, family, and business lifecycles. For some families, tourism is a critical component of income streams to keep the current generation on the family property and provide opportunities for succeeding generations. For others it combines social opportunities with retirement income. Tourism, agricultural, or rural initiatives, including farm tourism, need to incorporate this diversity.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2007 SAGE Publications. Please refer to the journal link for access to the definitive, published version.
Volume 45
Issue Number 4
Page from 444
Page to 452
ISSN 0047-2875
Date Accessioned 2007-11-19
Language en_AU
Faculty Faculty of Science, Environment, Engineering and Technology
Subject PRE2009-Environmental Sciences
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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