Mediasport commercialisation of Australian rugby union: Late professionalisation and cultural change of the sport

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Title Mediasport commercialisation of Australian rugby union: Late professionalisation and cultural change of the sport
Author Zakus, Dwight; Horton, Peter
Publication Title Sporting Traditions
Year Published 2007
Publisher Australian Society for Sport History
Peer Reviewed No
Published Yes
Publisher URI http://www.sporthistory.org/
Publication Type Conference Publications (Extract Paper)

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