Searching for Answers: The Cause and Resolution of Conflict in Franchising

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Title Searching for Answers: The Cause and Resolution of Conflict in Franchising
Author Frazer, Lorelle; Giddings, Jeffrey Michael; Weaven, Scott Keith W; Wright, Owen
Publication Title ICSB World Conference 2007
Editor Antti Paasio
Year Published 2007
Place of publication Turku, Finland
Publisher International Council for Small Business
Abstract The aim of this research was to explore the dimensions of franchisor and franchisee power and control in the franchising relationship in the Australian franchising sector. In a franchising arrangement the franchisee is heavily dependent on the franchisor, particularly in the early stages where the learning curve is steep. It is generally agreed that the franchisor wields the most power, although it is the mere perception of power rather than reality that is of most importance.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2007 ICSB. The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website.
ISBN 9515642639
Conference name The 52nd International Council for Small Business World Conference
Location Turku, Finland
Date From 2007-06-13
Date To 2007-06-15
Date Accessioned 2007-11-15
Language en_AU
Research Centre Socio-Legal Research Centre; Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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