The Construction of a Segmental Customer Profitability Analysis

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Title The Construction of a Segmental Customer Profitability Analysis
Author McManus, Lisa Ann
Year Published 2007
Publisher Institute of Certified Management Accountants
Citation Journal of Applied Management Accounting Research, Vol. 5(2), pp. 59-74
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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