Gendered perceptions of experiential value in using web-based retail channels

There are no files associated with this record.

Title Gendered perceptions of experiential value in using web-based retail channels
Author Andrews, Lynda Margaret; Kiel, Geoffrey; Drennan, Judy; Boyle, Maree Veronica; Weerawardena, Jay
Journal Name European Journal of Marketing
Editor Gordon Greenley and Nick Lee
Year Published 2007
Place of publication Bradford, United Kingdom
Publisher Emerald Group Publishing Limited
Abstract This paper compares the experiential consumption values that motivate consumer choice to purchase online for both male and female purchasers and non-purchasers. The findings show that male online purchasers are discriminated from female purchasers by social value and from male non-purchasers by conditional value. Female purchasers are discriminated from male purchasers by functional value and from female non-purchasers by social value. Female non-purchasers are discriminated from female purchasers by conditional value. Male non-purchasers are discriminated from male purchasers by functional and social value.
Peer Reviewed Yes
Published Yes
Publisher URI http://info.emeraldinsight.com/products/journals/journals.htm?id=ejm
Alternative URI http://dx.doi.org/10.1108/03090560710737660
Volume 41
Issue Number 5/6
Page from 640
Page to 658
ISSN 0309-0566
Date Accessioned 2008-02-28
Date Available 2009-10-09T06:11:17Z
Language en_AU
Research Centre Centre for Work, Organisation and Wellbeing
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
URI http://hdl.handle.net/10072/17470
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

Brief Record

Griffith University copyright notice