Leveraging the benefits of business clusters: A branding and stakeholder management framework
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| Title | Leveraging the benefits of business clusters: A branding and stakeholder management framework |
|---|---|
| Author | Merrilees, Bill; Miller, Dale; Herington, Carmel Ann |
| Book Title | Small Business Clustering Technologies : Applications in Marketing, Management, IT and Economics |
| Editor | Robert C. MacGregor and Ann T. Hodgkinson |
| Year Published | 2007 |
| Citation | London, United Kingdom: Idea Group Inc. pp. 16-28 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Book Chapters |
Please use this identifier to cite this record: http://hdl.handle.net/10072/17504
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