Leveraging the benefits of business clusters: A branding and stakeholder management framework

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Title Leveraging the benefits of business clusters: A branding and stakeholder management framework
Author Merrilees, Bill; Miller, Dale; Herington, Carmel Ann
Book Title Small Business Clustering Technologies : Applications in Marketing, Management, IT and Economics
Editor Robert C. MacGregor and Ann T. Hodgkinson
Year Published 2007
Citation London, United Kingdom: Idea Group Inc. pp. 16-28
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Book Chapters

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