Leveraging the benefits of business clusters: A branding and stakeholder management framework

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Title Leveraging the benefits of business clusters: A branding and stakeholder management framework
Author Merrilees, Bill; Miller, Dale; Herington, Carmel Ann
Book Title Small Business Clustering Technologies : Applications in Marketing, Management, IT and Economics
Editor Robert C. MacGregor and Ann T. Hodgkinson
Year Published 2007
Place of publication London, United Kingdom
Publisher Idea Group Inc.
Peer Reviewed Yes
Published Yes
Chapter Number 2
Page from 16
Page to 28
ISBN 1599041278
Date Accessioned 2007-06-11
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/17504
Publication Type Book Chapters
Publication Type Code b1

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