Leveraging the benefits of business clusters: A branding and stakeholder management framework
There are no files associated with this record.
| Title | Leveraging the benefits of business clusters: A branding and stakeholder management framework |
|---|---|
| Author | Merrilees, Bill; Miller, Dale; Herington, Carmel Ann |
| Book Title | Small Business Clustering Technologies : Applications in Marketing, Management, IT and Economics |
| Editor | Robert C. MacGregor and Ann T. Hodgkinson |
| Year Published | 2007 |
| Place of publication | London, United Kingdom |
| Publisher | Idea Group Inc. |
| Peer Reviewed | Yes |
| Published | Yes |
| Chapter Number | 2 |
| Page from | 16 |
| Page to | 28 |
| ISBN | 1599041278 |
| Date Accessioned | 2007-06-11 |
| Date Available | 2008-04-13T23:27:13Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing and Market Research |
| URI | http://hdl.handle.net/10072/17504 |
| Publication Type | Book Chapters |
| Publication Type Code | b1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/17504
Griffith University copyright notice
Copyright in individual works within the repository belongs to their authors or publishers. You may make a print or digital copy of a work for your personal non-commercial use. All other rights are reserved, except for fair dealings or other user rights granted by the copyright laws of your country.
Footer information
Back to top