Critical Factors which Assist or Hinder the Achievement of the Four Franchising Imperatives

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Title Critical Factors which Assist or Hinder the Achievement of the Four Franchising Imperatives
Author Bodey, Kelli Lee; Weaven, Scott Keith W; Grace, Debra Ann
Publication Title 2007 ANZMAC Conference
Editor Dr Maree Thyne, Dr Kenneth, R. Deans, Ass Prof Juergen Gnoth
Year Published 2007
Place of publication New Zealand
Publisher University of Otago
Abstract The economic and social contribution of franchising is widely reported. However, little research has examined the factors influencing the achievement of the four franchising imperatives (i.e., unit growth, uniformity, local responsiveness and system-wide adaptation). Based on the seminal work of Bradach (1995), the four franchising imperatives were found to be key elements driving franchise success. This paper will explore the four franchising imperatives within the context of multiple-unit franchising. This represents and important gap in the organizational choice literature. The purpose of this research was to identify those factors which may enable or hinder the achievement of the four franchising imperatives in plural franchising arrangements. An exploratory convergent interviewing approach was used to collect data from a sample of 16 respondents. A series of eight propositions derived from the qualitative stage of this research are presented for later quantitative testing. The results suggest that the four franchising imperatives are best achieved through the provision of rewards systems and business growth models, professional development training, timely communication with head office staff, and allowing informal flexibility beyond contract provisions. Key factors that may hinder the achievement the four imperatives include a lack of franchisor-initiated innovation and chain franchisee decision-making involvement, franchisee personality and costs of compliance.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.sobmedia.commerce.otago.ac.nz/
Alternative URI http://www.anzmac.org/
Copyright Statement Copyright remains with the authors 2007. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
ISBN 9781877156299
Conference name ANZMAC 2007
Location Dunedin, New Zealand
Date From 2007-12-03
Date To 2007-12-05
URI http://hdl.handle.net/10072/17744
Date Accessioned 2008-01-22
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Small Business Management
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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