Marketing and the Public Sector: An evaluation of Sister State Agreements as an International Marketing Device

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Title Marketing and the Public Sector: An evaluation of Sister State Agreements as an International Marketing Device
Author Gatfield, Terence John; Rugimbana, Robert
Editor Ogunmokum
Year Published 2007
Publisher The Academy of World Business
Citation Journal of International Marketing and Exporting, Vol. 12(1), pp. 1-16
Peer Reviewed Yes
Published Yes
Publisher URI http://www.academyofworldbusiness.com/
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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