Brand Cairns: An Insider (resident) Stakeholder Perspective

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Title Brand Cairns: An Insider (resident) Stakeholder Perspective
Author Merrilees, Bill; Miller, Dale; Herington, Carmel Ann; Smith, Christine Ann
Year Published 2007
Publisher Cognizant Communication Corporation
Citation Tourism Analysis, Vol. 12(5/6), pp. 409-417
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.3727/108354207783227975
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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