Marketing orientation, internal marketing and discretionary: An exploration of the relationships

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Title Marketing orientation, internal marketing and discretionary: An exploration of the relationships
Author Lagoon, Emma Kate; Herington, Carmel Ann; Weaven, Scott Keith W
Publication Title 2007 ANZMAC Conference : Conference Proceedings
Editor Maree Thyne, Kenneth R. Deans and Juergen Gnoth
Year Published 2007
Publisher University of Otago, School of Business
Peer Reviewed Yes
Published Yes
Publisher URI http://www.sobmedia.commerce.otago.ac.nz/
Alternative URI http://www.anzmac.org/
Copyright Statement Copyright remains with the authors 2007 The attached file is reproduced here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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