The power and the passion: a study of Australian community broadcasting audiences 2004-2007
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Author(s)
Meadows, Michael
Forde, Susan
Ewart, Jacqueline
Foxwell-Norton, Kerrie
Griffith University Author(s)
Year published
2007
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This paper reports on the first qualitative audience study of the Australian community broadcasting sector and concludes that the processes identified disturb the established power base of mainstream media. The efforts of community media producers and their audiences interrupt 'common sense' mainstream media representations by offering 'good sense' -alternatives which reveal the diversity of Australian culture at the local level. This is empowering for participating audiences who are either not represented or misrepresented in the mainstream media. The dissemination of different ideas and assumptions about the world ...
View more >This paper reports on the first qualitative audience study of the Australian community broadcasting sector and concludes that the processes identified disturb the established power base of mainstream media. The efforts of community media producers and their audiences interrupt 'common sense' mainstream media representations by offering 'good sense' -alternatives which reveal the diversity of Australian culture at the local level. This is empowering for participating audiences who are either not represented or misrepresented in the mainstream media. The dissemination of different ideas and assumptions about the world and our place in it affirms a place for millions of Australians by validating their 'whole way of life'.
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View more >This paper reports on the first qualitative audience study of the Australian community broadcasting sector and concludes that the processes identified disturb the established power base of mainstream media. The efforts of community media producers and their audiences interrupt 'common sense' mainstream media representations by offering 'good sense' -alternatives which reveal the diversity of Australian culture at the local level. This is empowering for participating audiences who are either not represented or misrepresented in the mainstream media. The dissemination of different ideas and assumptions about the world and our place in it affirms a place for millions of Australians by validating their 'whole way of life'.
View less >
Journal Title
Global Media Journal
Volume
1
Issue
1
Publisher URI
Copyright Statement
© The Author(s) 2007. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this journal please refer to the journal’s website or contact the authors.
Subject
Studies in Creative Arts and Writing
Language, Communication and Culture