The power and the passion: a study of Australian community broadcasting audiences 2004-2007

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Title The power and the passion: a study of Australian community broadcasting audiences 2004-2007
Author Meadows, Michael; Forde, Susan Rachael; Ewart, Jacqueline Ann; Foxwell-Norton, Kerrie
Journal Name Global Media Journal
Editor Hart Cohen and Juan Francisco Salazar
Year Published 2007
Place of publication Sydney
Publisher University of Western Sydney
Abstract This paper reports on the first qualitative audience study of the Australian community broadcasting sector and concludes that the processes identified disturb the established power base of mainstream media. The efforts of community media producers and their audiences interrupt ‘common sense’ mainstream media representations by offering ‘good sense’ –alternatives which reveal the diversity of Australian culture at the local level. This is empowering for participating audiences who are either not represented or misrepresented in the mainstream media. The dissemination of different ideas and assumptions about the world and our place in it affirms a place for millions of Australians by validating their ‘whole way of life’.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.commarts.uws.edu.au/gmjau/
Alternative URI http://www.commarts.uws.edu.au/gmjau/iss1_2007/pdf/HC_FINAL_Michael%20Meadows.pdf
Copyright Statement Copyright remains with the authors 2007. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this journal please refer to the journal’s website or contact the authors.
Volume 1
Issue Number 1
Page from 1
Page to 32
ISSN 1835-2340
Date Accessioned 2008-02-12
Date Available 2012-09-06T22:05:28Z
Language en_US
Research Centre Griffith Centre for Cultural Research; Key Centre for Ethics, Law, Justice and Governance
Faculty Arts, Education and Law
Subject PRE2009-Communication and Media Studies
URI http://hdl.handle.net/10072/18152
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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