Discourses of authenticity within a pagan community: The emergence of the "fluffy bunny" sanction

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Title Discourses of authenticity within a pagan community: The emergence of the "fluffy bunny" sanction
Author Coco, Angela; Woodward, Ian Stuart
Journal Name Journal of Contemporary Ethnography
Editor Scott A. Hunt
Year Published 2007
Place of publication California, USA
Publisher Sage
Abstract The commodification of the religious impulse finds its most overt expression in the New Age movement and its subculture neopaganism. This article examines discourses in the pagan community in an Australian state. Pagans, who have been characterized as individualist, eclectic, and diverse in their beliefs and practices, network through electronic mail discussion lists and chat forums as well as through local and national offline gatherings. We explore community building and boundary defining communications in these discourses. In particular, we examine interactions that reveal the mobilization of pagans' concern with authenticity in the context of late-capitalism, consumer lifestyles, and media representations of the "craft." Our analysis highlights a series of tensions in pagans' representations of and engagement with consumer culture which are evident in everyday pagan discourse. These notions of in/authenticity are captured by invoking the "fluffy bunny" sanction.
Peer Reviewed Yes
Published Yes
Volume 36
Issue Number 5
Page from 479
Page to 504
ISSN 0891-2416
Date Accessioned 2008-02-20
Date Available 2008-05-02T02:45:30Z
Language en_AU
Research Centre Griffith Centre for Cultural Research
Faculty Faculty of Arts
Subject Sociology
URI http://hdl.handle.net/10072/18157
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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