Multiple roles for branding in international marketing
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| Title | Multiple roles for branding in international marketing |
|---|---|
| Author | Wong, Ho Yin; Merrilees, Bill |
| Editor | J. Small T Melewar |
| Year Published | 2007 |
| Publisher | Emerald |
| Citation | International Marketing Review, Vol. 24(4), pp. 384-408 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/18192
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