Multiple roles for branding in international marketing

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Title Multiple roles for branding in international marketing
Author Wong, Ho Yin; Merrilees, Bill
Editor J. Small T Melewar
Year Published 2007
Publisher Emerald
Citation International Marketing Review, Vol. 24(4), pp. 384-408
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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