Closing the marketing strategy to performance gap: the role of brand orientation
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| Title | Closing the marketing strategy to performance gap: the role of brand orientation |
|---|---|
| Author | Wong, Ho-Yin; Merrilees, Bill |
| Year Published | 2007 |
| Publisher | Routledge |
| Citation | Journal of Strategic Marketing, Vol. 15(5), pp. 443-458 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/18200
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