Closing the marketing strategy to performance gap: the role of brand orientation

There are no files associated with this record.

Title Closing the marketing strategy to performance gap: the role of brand orientation
Author Wong, Ho-Yin; Merrilees, Bill
Year Published 2007
Publisher Routledge
Citation Journal of Strategic Marketing, Vol. 15(5), pp. 443-458
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

Full Record

Griffith University copyright notice