Multiple roles of brands in business-to-business services

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Title Multiple roles of brands in business-to-business services
Author Roberts, Jane Renee; Merrilees, Bill
Editor M. Beverland A. Lindgreen J. Napoli
Year Published 2007
Publisher Emerald Group Publishing Limited
Citation Journal of Business & Industrial Marketing, Vol. 22(6), pp. 410-417
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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