Multiple roles of brands in business-to-business services
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| Title | Multiple roles of brands in business-to-business services |
|---|---|
| Author | Roberts, Jane Renee; Merrilees, Bill |
| Journal Name | Journal of Business & Industrial Marketing |
| Editor | M. Beverland A. Lindgreen J. Napoli |
| Year Published | 2007 |
| Place of publication | United Kingdom |
| Publisher | Emerald Group Publishing Limited |
| Peer Reviewed | Yes |
| Published | Yes |
| Volume | 22 |
| Issue Number | 6 |
| Page from | 410 |
| Page to | 417 |
| ISSN | 0885-8624 |
| Date Accessioned | 2008-02-28 |
| Date Available | 2008-05-07T09:11:36Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing and Market Research |
| URI | http://hdl.handle.net/10072/18462 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/18462
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