Multiple roles of brands in business-to-business services

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Title Multiple roles of brands in business-to-business services
Author Roberts, Jane Renee; Merrilees, Bill
Journal Name Journal of Business & Industrial Marketing
Editor M. Beverland A. Lindgreen J. Napoli
Year Published 2007
Place of publication United Kingdom
Publisher Emerald Group Publishing Limited
Peer Reviewed Yes
Published Yes
Volume 22
Issue Number 6
Page from 410
Page to 417
ISSN 0885-8624
Date Accessioned 2008-02-28
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/18462
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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