A theory of brand-led SME new venture development

There are no files associated with this record.

Title A theory of brand-led SME new venture development
Author Merrilees, Bill
Editor T. Abimbola C. Vallaster
Year Published 2007
Publisher Emerald Group Publishing Limited
Citation Qualitative Market Research: an international journal, Vol. 10(4), pp. 403-415
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

Show full item record

Griffith University copyright notice