A theory of brand-led SME new venture development
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| Title | A theory of brand-led SME new venture development |
|---|---|
| Author | Merrilees, Bill |
| Editor | T. Abimbola C. Vallaster |
| Year Published | 2007 |
| Publisher | Emerald Group Publishing Limited |
| Citation | Qualitative Market Research: an international journal, Vol. 10(4), pp. 403-415 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/18463
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