A theory of brand-led SME new venture development

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Title A theory of brand-led SME new venture development
Author Merrilees, Bill
Journal Name Qualitative Market Research: an international journal
Editor T. Abimbola C. Vallaster
Year Published 2007
Place of publication Bradford, England
Publisher Emerald Group Publishing Limited
Peer Reviewed Yes
Published Yes
Volume 10
Issue Number 4
Page from 403
Page to 415
ISSN 1352-2752
Date Accessioned 2008-02-29
Date Available 2008-05-07T09:11:39Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/18463
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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