A theory of brand-led SME new venture development

There are no files associated with this record.

Title A theory of brand-led SME new venture development
Author Merrilees, Bill
Journal Name Qualitative Market Research: an international journal
Editor T. Abimbola C. Vallaster
Year Published 2007
Place of publication Bradford, England
Publisher Emerald Group Publishing Limited
Peer Reviewed Yes
Published Yes
Volume 10
Issue Number 4
Page from 403
Page to 415
ISSN 1352-2752
Date Accessioned 2008-02-29
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/18463
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

Show simple item record

Griffith University copyright notice