From catalog to Web: B2B multi-channel marketing strategy
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| Title | From catalog to Web: B2B multi-channel marketing strategy |
|---|---|
| Author | Merrilees, Bill; Fenech, Tino Oresti |
| Year Published | 2007 |
| Publisher | Elsevier |
| Citation | Industrial Marketing Management, Vol. 36, pp. 44-49 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/18464
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