From catalog to Web: B2B multi-channel marketing strategy

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Title From catalog to Web: B2B multi-channel marketing strategy
Author Merrilees, Bill; Fenech, Tino Oresti
Year Published 2007
Publisher Elsevier
Citation Industrial Marketing Management, Vol. 36, pp. 44-49
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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