From catalog to Web: B2B multi-channel marketing strategy

There are no files associated with this record.

Title From catalog to Web: B2B multi-channel marketing strategy
Author Merrilees, Bill; Fenech, Tino Oresti
Journal Name Industrial Marketing Management
Year Published 2007
Place of publication UK
Publisher Elsevier
Peer Reviewed Yes
Published Yes
Volume 36
Page from 44
Page to 49
ISSN 0019-8501
Date Accessioned 2008-02-29
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/18464
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

Show simple item record

Griffith University copyright notice