From catalog to Web: B2B multi-channel marketing strategy
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| Title | From catalog to Web: B2B multi-channel marketing strategy |
|---|---|
| Author | Merrilees, Bill; Fenech, Tino Oresti |
| Journal Name | Industrial Marketing Management |
| Year Published | 2007 |
| Place of publication | UK |
| Publisher | Elsevier |
| Peer Reviewed | Yes |
| Published | Yes |
| Volume | 36 |
| Page from | 44 |
| Page to | 49 |
| ISSN | 0019-8501 |
| Date Accessioned | 2008-02-29 |
| Date Available | 2008-05-07T09:11:41Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing and Market Research |
| URI | http://hdl.handle.net/10072/18464 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/18464
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