Youth based segmentation in the Malaysian retail banking sector: The relationship between values and personal e-banking service preferences

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Title Youth based segmentation in the Malaysian retail banking sector: The relationship between values and personal e-banking service preferences
Author Rugimbana, Robert
Editor Dr. Jillian Farquhar
Year Published 2007
Publisher Emerald Group Publishing Limited
Citation International Journal of Bank Marketing, Vol. 25(1), pp. 06-21
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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