Generation Y: How cultural values can be used to predict their choice of electronic financial services

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Title Generation Y: How cultural values can be used to predict their choice of electronic financial services
Author Rugimbana, Robert
Editor Dr. Tina Harrison
Year Published 2007
Publisher Palgrave Macmillan
Citation Journal of Financial Services Marketing, Vol. 11(4), pp. 301-313
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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