Generation Y: How cultural values can be used to predict their choice of electronic financial services
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| Title | Generation Y: How cultural values can be used to predict their choice of electronic financial services |
|---|---|
| Author | Rugimbana, Robert |
| Editor | Dr. Tina Harrison |
| Year Published | 2007 |
| Publisher | Palgrave Macmillan |
| Citation | Journal of Financial Services Marketing, Vol. 11(4), pp. 301-313 |
| Peer Reviewed | Yes |
| Published | Yes |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/18481
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