Culture and marketing strategy in discount retailing

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Title Culture and marketing strategy in discount retailing
Author Merrilees, Bill; McKenzie, Brent; Miller, Dale
Editor A. Woodside
Year Published 2007
Publisher Elsevier Inc.
Citation Journal of Business Research, Vol. 60(3), pp. 215-221
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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