Culture and marketing strategy in discount retailing
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| Title | Culture and marketing strategy in discount retailing |
|---|---|
| Author | Merrilees, Bill; McKenzie, Brent; Miller, Dale |
| Editor | A. Woodside |
| Year Published | 2007 |
| Publisher | Elsevier Inc. |
| Citation | Journal of Business Research, Vol. 60(3), pp. 215-221 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/18556
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