Culture and marketing strategy in discount retailing

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Title Culture and marketing strategy in discount retailing
Author Merrilees, Bill; McKenzie, Brent; Miller, Dale
Journal Name Journal of Business Research
Editor A. Woodside
Year Published 2007
Place of publication United States
Publisher Elsevier Inc.
Peer Reviewed Yes
Published Yes
Volume 60
Issue Number 3
Page from 215
Page to 221
ISSN 0148-2963
Date Accessioned 2007-06-26
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/18556
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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