Culture and marketing strategy in discount retailing
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| Title | Culture and marketing strategy in discount retailing |
|---|---|
| Author | Merrilees, Bill; McKenzie, Brent; Miller, Dale |
| Journal Name | Journal of Business Research |
| Editor | A. Woodside |
| Year Published | 2007 |
| Place of publication | United States |
| Publisher | Elsevier Inc. |
| Peer Reviewed | Yes |
| Published | Yes |
| Volume | 60 |
| Issue Number | 3 |
| Page from | 215 |
| Page to | 221 |
| ISSN | 0148-2963 |
| Date Accessioned | 2007-06-26 |
| Date Available | 2008-05-08T09:43:41Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing and Market Research |
| URI | http://hdl.handle.net/10072/18556 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/18556
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