An Exploratory Study of Parental Christmas Request Communications

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Title An Exploratory Study of Parental Christmas Request Communications
Author Clarke, Peter David; Clarke, Mary-Lou; Fenech, Tino Oresti
Publication Title Marketing Theory and Practice in an Inter-functional World
Editor Carol W. DeMoranville
Year Published 2007
Publisher Academy of Marketing Science
Peer Reviewed Yes
Published Yes
Publisher URI http://www.ams-web.org/
Alternative URI http://www.logimaster.it/wmc2007/allegati/WMC%202007%20Program.pdf
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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