An Exploratory Study of Parental Christmas Request Communications
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| Title | An Exploratory Study of Parental Christmas Request Communications |
|---|---|
| Author | Clarke, Peter David; Clarke, Mary-Lou; Fenech, Tino Oresti |
| Publication Title | Marketing Theory and Practice in an Inter-functional World |
| Editor | Carol W. DeMoranville |
| Year Published | 2007 |
| Publisher | Academy of Marketing Science |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.ams-web.org/ |
| Alternative URI | http://www.logimaster.it/wmc2007/allegati/WMC%202007%20Program.pdf |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/18631
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