Feedback effects in brand extensions: evidence from India
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| Title | Feedback effects in brand extensions: evidence from India |
|---|---|
| Author | Dwivedi, Abhishek; Sweeney, Arthur; Merrilees, Bill |
| Publication Title | 2007 ANZMAC Conference |
| Editor | Ken Deans |
| Year Published | 2007 |
| Publisher | ANZMAC 2007 Conference Proceedings |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/18684
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