Feedback effects in brand extensions: evidence from India

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Title Feedback effects in brand extensions: evidence from India
Author Dwivedi, Abhishek; Sweeney, Arthur; Merrilees, Bill
Publication Title 2007 ANZMAC Conference
Editor Ken Deans
Year Published 2007
Publisher ANZMAC 2007 Conference Proceedings
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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