Feedback effects in brand extensions: evidence from India

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Title Feedback effects in brand extensions: evidence from India
Author Dwivedi, Abhishek; Sweeney, Arthur; Merrilees, Bill
Publication Title 2007 ANZMAC Conference
Editor Ken Deans
Year Published 2007
Place of publication Dunedin New Zealand
Publisher ANZMAC 2007 Conference Proceedings
Peer Reviewed Yes
Published Yes
Conference name 2007 ANZMAC Conference
Location Dunedin New Zealand
Date From 2007-12-03
Date To 2007-12-05
URI http://hdl.handle.net/10072/18684
Date Accessioned 2007-11-23
Date Available 2008-05-12T09:32:16Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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