Service Brand Equity: A Third Perspective

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Title Service Brand Equity: A Third Perspective
Author Grace, Debra Ann; King, Ceridwyn
Publication Title Recent Advances in Retailing and Services Science Conference 2007
Editor HJP Timmermans
Year Published 2007
Publisher HJP Timmermans
Peer Reviewed No
Published Yes
Publication Type Conference Publications (Extract Paper)

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