Service Brand Equity: A Third Perspective
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| Title | Service Brand Equity: A Third Perspective |
|---|---|
| Author | Grace, Debra Ann; King, Ceridwyn |
| Publication Title | Recent Advances in Retailing and Services Science Conference 2007 |
| Editor | HJP Timmermans |
| Year Published | 2007 |
| Place of publication | San francisco |
| Publisher | HJP Timmermans |
| Peer Reviewed | No |
| Published | Yes |
| ISBN | 978-90-6814-168-9 |
| Conference name | EIRASS Conference 2007 |
| Location | San Francisco |
| Date From | 2007-06-29 |
| Date To | 2007-07-02 |
| URI | http://hdl.handle.net/10072/18720 |
| Date Accessioned | 2008-01-22 |
| Date Available | 2008-05-15T09:03:15Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Extract Paper) |
| Publication Type Code | e3 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/18720
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