Service Brand Equity: A Third Perspective

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Title Service Brand Equity: A Third Perspective
Author Grace, Debra Ann; King, Ceridwyn
Publication Title Recent Advances in Retailing and Services Science Conference 2007
Editor HJP Timmermans
Year Published 2007
Place of publication San francisco
Publisher HJP Timmermans
Peer Reviewed No
Published Yes
ISBN 978-90-6814-168-9
Conference name EIRASS Conference 2007
Location San Francisco
Date From 2007-06-29
Date To 2007-07-02
Date Accessioned 2008-01-22
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Extract Paper)
Publication Type Code e3

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