Virally Inspired: Gen Y Attitudes Towards Viral Stealth Marketing

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Title Virally Inspired: Gen Y Attitudes Towards Viral Stealth Marketing
Author Swanepoel, Celeste; Lye, Ashley Roland; Rugimbana, Robert
Publication Title 2007 ANZMAC Conference Proceedings
Editor Maree Thyne, Kenneth R. Deans
Year Published 2007
Publisher University of Otago
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2007/papers.html
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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