Exploring the Barriers To Bequests In Wills To Australian Universities

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Title Exploring the Barriers To Bequests In Wills To Australian Universities
Author McGill, Phyllis; Lye, Ashley Roland; Rundle-Thiele, Sharyn
Publication Title ANZMAC 2007 : Conference Proceedings
Editor Maree Thyne, Kenneth R. Deans and Juergen Gnoth
Year Published 2007
Place of publication Dunedin, New Zealand
Publisher University of Otago
Abstract Decreased government funding has placed increasing financial pressure on Australian universities. Currently Australian universities receive 6.6% of all donations (Australian Council of Social Service, 2005) while universities in the United States attract 14% (Department for Education and Skills, 2004). These figures suggest there is considerable room for improvement for Australian universities. This study used a multiple case study method, involving more than one University, to explore motivations for bequests in Australia. Respondents indicated that tertiary education was viewed as a means to an end, with stronger bonds formed with relevant professional associations rather than the university. Respondents perceived that tertiary institutions failed to engage with and communicate to them.
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2007/papers.html
Copyright Statement Copyright 2007 ANZMAC. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
ISBN 9781877156299
Conference name Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007
Location Dunedin, New Zealand
Date From 2007-12-03
Date To 2007-12-05
URI http://hdl.handle.net/10072/18906
Date Accessioned 2008-03-07
Language en_AU
Research Centre Population and Social Health Research Program
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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