The Relationship-Service-Profit Chain: Conceptual framework and propositons

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Title The Relationship-Service-Profit Chain: Conceptual framework and propositons
Author Herington, Carmel Ann; Johnson, L.
Publication Title Marketing Theory and Practice in an Inter-functional World
Editor DeMoranville, C. W.
Year Published 2007
Publisher Academy of Marketing Science
Peer Reviewed No
Published Yes
Publisher URI http://www.ams-web.org/displaycommon.cfm?an=2
Publication Type Conference Publications (Extract Paper)

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